James Sims – Page 2

December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

September 8, 2013April 26, 2020

Broadway Needs a Swift Kick in the App

Blog, Broadway, Digital By James Sims1 Comment

It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.

June 8, 2013April 26, 2020

Adding Music to Movies by Way of the Stage: Sleepless in Seattle to Kinky Boots

Blog, Broadway, Movies By James Sims

Having recently made my way back to Los Angeles after spending the past five years in New York City, it's apparent that this Hollywood diet isn't exclusive to Broadway.

May 5, 2013April 26, 2020

Are Ballerinas Dog or Cat People? Instagram and the New York City Ballet

Blog, Culture By James Sims

Some of New York City Ballet’s top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.

April 24, 2013December 27, 2020

Review: Bette Midler in ‘I’ll Eat You Last: A Chat with Sue Mengers’

Blog, Broadway, Opinion By James Sims

My review of Broadway's "I'll Eat You Last: A Chat with Sue Mengers," the one-woman play starring Bette Midler, was published by indiewire's Thompson on Hollywood.

March 13, 2013April 26, 2020

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Blog, Digital, Huffington Post, Portfolio, Television By James Sims

Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

March 8, 2013April 26, 2020

The Jealous Strategist

Blog, Digital By James Sims

In order to highlight what I find interesting in the digital media space, I've created a new Tumblr page.

February 24, 2013April 26, 2020

Iconic Movies Filmed at Lincoln Center

Blog, Movies By James Sims

Lincoln Center for the Performing Arts in New York City is quite the visual landmark—Revson Fountain, the Metropolitan Opera House, Avery Fisher Hall. So many iconic visuals collected in one center on the Upper West Side of Manhattan, many drawing some of Hollywood’s top filmmakers to the destination.

February 20, 2013April 26, 2020

HuffPost: Social TV Needs an Upgrade: Your Move, Apple

Huffington Post, Portfolio By James Sims

It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.

January 27, 2013April 26, 2020

Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns

Blog, Broadway By James Sims

In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that turns a profit, although it's not a dollar sign attached to the value, it's onboarding Broadway to the idea of thinking big.