Entries by James Sims
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
When news broke of country star Carrie Underwood's casting as Maria von Trapp in NBC's live broadcast of "The Sound of Music," the Twitterverse responded.
I recently took part in a Q&A for Erica Moss, a fellow journalist turned digital marketer that I "met" on Twitter. It was a mutual fascination with reality television that first got us chatting. Outside of her professional work, Erica runs a blog that includes a series of posts featuring various digital people.
As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.
Sofa Snark: Alicia Silverstone joins Henry Winkler and Cheyenne Jackson in Broadway's "The Performers," a play about the porn industry. It's a gang bang of a good time.
Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love than to risk damaging a lifelong relationship because I felt snarky that day. There's not enough Advil in Duane Reade to take on that battle.
Sofa Snark shifts its focus to Broadway this season, tackling topics including Yvonne Strahovski joining the revival of "Golden Boy."
This is a commercial for the Broadway revival of “Annie”? Did I miss the shot of the title character, or perhaps the ragtag bunch of orphans doing a kick line?
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.
Now thirtysomething, had I aged out of the reality TV demographic? No, I had just been ruined by the cultural arts.