Love or hate Broadway’s ‘Spider-man: Turn Off the Dark,’ the mega-musical has a lot of buzz, thanks in part to the rather diabolical preview run, but also due to its musical creators, Bono and the Edge, of U2 fame. The two rock stars have thrown major support behind the Broadway production, including publicity stunts on “American Idol” and a slew of interviews prior to opening night. So, it makes perfect sense that the duo would pitch in one more time behind the medium of a music video. Bono and the Edge obviously know how to sell albums, and through the use of a music video, they have helped keep ‘Spider-man’ in a league of its own.

I first wrote about the notion of music videos working in favor or a Broadway musical back when the West End production of ‘Love Never Dies’ released a video to promote the ‘Phantom of the Opera’ sequel in London. You can read that original post below:

Music Videos Can Save Broadway

originally posted February 26, 2010 There was a time when Broadway melodies would play on radio stations across the country, a time when showtunes were part of a crooner’s nightly set list at the club. Those were the days of musical heavyweights like Oscar Hammerstein II, George Gershwin, Leonard Bernstein and Irving Berlin. When one of these musical masterminds crafted a song, chances are, people around the country wanted to hear it. It was called the Golden Age of Broadway — a period of time between the 1940s and 1960s that is often recalled by theatrical historians and Broadway devotees. Sadly, nostalgia does not pay the bills, nor does the current exposure Broadway musicals have been getting these past few years.

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