Broadway – James Sims

March 13, 2017April 26, 2020

Through “Zoot Suit,” L.A. Theatre Engages a Community with Provocative Conversations

As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations—a new program allowing audiences to explore the divisive and complex themes of productions at the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre.

October 23, 2015April 26, 2020

Audiences Shouldn’t Trust Wikipedia More Than a Theatre Company

Blog, Broadway By James Sims

When actor Kevin Spacey took to the stage at last year's Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform.

December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

September 8, 2013April 26, 2020

Broadway Needs a Swift Kick in the App

Blog, Broadway, Digital By James Sims1 Comment

It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.

June 8, 2013April 26, 2020

Adding Music to Movies by Way of the Stage: Sleepless in Seattle to Kinky Boots

Blog, Broadway, Movies By James Sims

Having recently made my way back to Los Angeles after spending the past five years in New York City, it's apparent that this Hollywood diet isn't exclusive to Broadway.

April 24, 2013April 26, 2020

Review: Bette Midler in ‘I’ll Eat You Last: A Chat with Sue Mengers’

Blog, Broadway, Opinion By James Sims

My review of Broadway's "I'll Eat You Last: A Chat with Sue Mengers," the one-woman play starring Bette Midler, was published by indiewire's Thompson on Hollywood.

January 27, 2013April 26, 2020

Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns

Blog, Broadway By James Sims

In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that turns a profit, although it's not a dollar sign attached to the value, it's onboarding Broadway to the idea of thinking big.

November 30, 2012April 26, 2020

Twitter Erupts as Carrie Underwood Joins NBC’s The Sound of Music

Blog, Broadway, Television By James Sims

When news broke of country star Carrie Underwood's casting as Maria von Trapp in NBC's live broadcast of "The Sound of Music," the Twitterverse responded.

November 15, 2012April 26, 2020

Following a Broadway Show’s Demise on Twitter

Blog, Broadway By James Sims

As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.

November 11, 2012April 26, 2020

Sofa Snark: Alicia Silverstone Does Porn on Broadway

Blog, Broadway By James Sims

Sofa Snark: Alicia Silverstone joins Henry Winkler and Cheyenne Jackson in Broadway's "The Performers," a play about the porn industry. It's a gang bang of a good time.

October 27, 2012April 26, 2020

Sofa Snark: Yvonne Strahovski Heads to Broadway

Blog, Broadway By James Sims

Sofa Snark shifts its focus to Broadway this season, tackling topics including Yvonne Strahovski joining the revival of "Golden Boy."

October 1, 2012April 26, 2020

Should Ben Brantley Review Broadway Commercials?

Blog, Broadway By James Sims1 Comment

This is a commercial for the Broadway revival of “Annie”? Did I miss the shot of the title character, or perhaps the ragtag bunch of orphans doing a kick line?