The Future of Playbills Rests in the iPad

Should Playbill, or any Broadway publication, be able to move beyond the mantra of "If you build it they will come," and focus its energy on creating an interactive, visually appealing, and interesting to manipulate iPad publication, future theatergoers will have something to look forward to while attending a show. Not everything Broadway-related has to be targeted towards the blue-haired matinee ladies.
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