Marketing agencies should take note, Broadway’s Next to Normal discovered a novel way to use Twitter for exposure — original content. The New York Times looks at the Twitter campaign launched by Situation Interactive in May for the stage musical.  Brian Yorkey, Next to Normal’s book and lyric writer, started twittering a serialized version of the show that lasted through June 7. @N2NBroadway attracted about 145,000 followers on the social networking service; a number that continues to grow since cast members took over the Twitter account answering fans’ questions.  New York Times.

The Wayans Brothers are looking to ruin Hollywood once again as they team up with Sony to create a sequel to their bore-fest “White Chicks.” The Hollywood Reporter reveals Keenen Ivory Wayans will direct Marlon and Shawn Wayans — reprising their roles. A bigger shocker is that the first film took in nearly $70 million at the domestic box office.  The Hollywood Reporter.

Moviegoers decided independent sci-fi fare was the best bet this weekend as Sony Pictures’ “District 9″ topped the box office, taking in $37 million. Variety reports older guys made up a good percentage of those seeing the Peter Jackson produced film. Meanwhile, the female-friendly “The Time Traveler’s Wife” came in third, failing to top another guy flick, “G.I. Joe: The Rise of Cobra” — now in it’s second week. Fourth on the list was “Julie and Julia” which dropped 38% from last week.  Variety.

It looks like DVD release dates of TV shows might be linked to Emmy Awards voting deadlines. Gold Derby analyzes the upcoming DVD and Emmy calendars pointing out shows such as “Dexter,” “The Simpsons” and “House M.D.” will have all come out within a few weeks of the August 28th Emmy ballot deadline. The article includes both calendars as well as a list of TV DVDs without exact release dates.  Gold Derby.

Despite a bleeding heart letter from director Martin Scorsese the Los Angeles County Museum of Art refuses to back down from its decision to dispose of its 40-year-old film program. Deadline Hollywood Daily looks at a growing online protest movement — an online petition now has more than 2,100 signatures. A Bob Dylan inspired protest YouTube video joins the discussion along with the protest group SaveFilm@LACMA in helping to a fight to keep this Los Angeles mainstay running.  DHD.

With the upcoming DVD release of “Tyson” looming, The Wrap spoke with its director James Toback. The documentary focuses on the life of boxer Mike Tyson, revealing the inner thoughts and fears of its famed subject. Toback says he was “astonished” upon realizing that fear was a “motivating factor” in guiding Tyson in his life. The director also talks about a conversation the two had surrounding Tyson’s rape conviction: “What he told me from the beginning is that it was ridiculous.”  The Wrap.