
It’s no wonder that Jeffrey Katzenberg and the entire DreamWorks team were weary of Nicole LaPorte’s new book, The Men Who Would Be King: An almost epic tale of moguls, movies, and a company called DreamWorks, a sweeping look at the tumultuous creation of Hollywood’s wunderkind studio. Just five years earlier, Katzenberg’s meteoric rise to success at Disney was chronicled in James Stewart’s book DisneyWar. And earlier this year, moviegoers were treated to yet a further look at the one-time studio chairman of the Walt Disney Company in the insider-documentary Waking Sleeping Beauty, a look back at the rebirth of Disney’s animation franchise.
Katzenberg, with the soft-spoken help of Roy Disney, injected new life into the animation arm of the studio following a drought that lasted more than 30 years — it wasn’t until the Katzenberg-led Little Mermaid took Hollywood by storm that critics paid attention to the integral part of Disney that birthed Mickey Mouse. Neither leaders Michael Eisner nor Frank Wells saw any life left in drawings, rather they hoped to boost the performance of live-action movies and expand Disney’s theme parks and hotels.
Following a bitter, and soon-to-be court contested departure from Disney, Katzenberg found himself trying to kick start animation at DreamWorks SKG, the studio he created with David Geffen and Steven Spielberg. If he could usher in a new era at Disney, certainly he could work the same magic across town. Or so he thought.
Antz, the first animated release under the DreamWorks banner, only made $90 million in the U.S., or as LaPorte reports, “about as much as it had cost, thanks to high-profile voice talents… no longer were actors always agreeing to make animated films on the cheap.” Then came the traditionally animated films The Prince of Egypt and The Road to El Dorado, both failing to find expected critical praise. Spirit, Sinbad and Shark Tale rounded out the list of less than stellar pieces under the one-time animation Midas’ oversight.
Despite Katzenberg being a cheerleader of traditional animation, he ignored the rest of his Disney schooling, opting instead to fill animated films with celebrities rather than heart — none of Disney’s classics relied on star power. It was the magic of fantastical storytelling, beautiful music, and even the Disney brand that made audiences fall in love with Snow White, Cinderella and the pantheon of animated masterpieces making up the studio’s rich library.




