In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that turns a profit, although it's not a dollar sign attached to the value, it's onboarding Broadway to the idea of thinking big.
I'm happy to report that there are plenty of organizations taking to Twitter and Facebook in hopes of keeping arts in schools. Looking to join in on the conversation? I've assembled a list of resources you (or an arts organization) can easily use to leverage social media in favor of the arts.
It would be impossible for me to keep from live blogging/tweeting the Golden Globes. So, please enjoy my random snark, Hollywood style.
When news broke of country star Carrie Underwood's casting as Maria von Trapp in NBC's live broadcast of "The Sound of Music," the Twitterverse responded.
I recently took part in a Q&A for Erica Moss, a fellow journalist turned digital marketer that I "met" on Twitter. It was a mutual fascination with reality television that first got us chatting. Outside of her professional work, Erica runs a blog that includes a series of posts featuring various digital people.
As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.
Sofa Snark: Alicia Silverstone joins Henry Winkler and Cheyenne Jackson in Broadway's "The Performers," a play about the porn industry. It's a gang bang of a good time.
Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love than to risk damaging a lifelong relationship because I felt snarky that day. There's not enough Advil in Duane Reade to take on that battle.
Sofa Snark shifts its focus to Broadway this season, tackling topics including Yvonne Strahovski joining the revival of "Golden Boy."
This is a commercial for the Broadway revival of “Annie”? Did I miss the shot of the title character, or perhaps the ragtag bunch of orphans doing a kick line?
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.
Where Jed Clampett was endearing and comical, the real-life "hillbillies" filling primetime are hard to watch. Not so much because of their uncouth charm, rather the way in which these programs seems somewhat exploitative.