Broadway
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Alma and the American Dream
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Is the American Dream a reality or fallacy? And if it still exists, who does it belong to? For Alma—the title character of Los Angeles playwright Benjamin Benne’s newest work—dreams for her first-generation daughter Angel’s future are built upon a universal hope of a better life with a slice of more immediate concerns of deportation…
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Building an Artistic Path Forward
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Amidst endless Zoom meetings and pivoting every possible direction while planning seasons across three iconic theatres, Center Theatre Group’s artistic team has been asking itself profound questions. How do you program art for the stage that effectively wrestles with the unpredictable world outside the stage door? And who should be at the table to make…
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Passing the Baton: Michael Ritchie’s Final Season
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After leading Center Theatre Group for more than 16 years, Michael Ritchie will retire as Artistic Director on December 31, 2021, following the long-awaited return to live, in-person performances after a devastating year-and-a-half shutdown of its three historic theatres. In 2004, the neon lights sitting atop a once historic movie house in Culver City flickered…
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Through “Zoot Suit,” L.A. Theatre Engages a Community with Provocative Conversations
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As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations—a new program allowing audiences to explore the divisive and complex themes of productions at the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre.
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Audiences Shouldn’t Trust Wikipedia More Than a Theatre Company
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When actor Kevin Spacey took to the stage at last year’s Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform.
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Warning: Community Engagement on Social Media Nears Extinction for Brands
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Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
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Broadway Needs a Swift Kick in the App
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It’s time for arts-related mobile apps to get micro, right down to the seat you’re sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
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Adding Music to Movies by Way of the Stage: Sleepless in Seattle to Kinky Boots
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Having recently made my way back to Los Angeles after spending the past five years in New York City, it’s apparent that this Hollywood diet isn’t exclusive to Broadway.
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Review: Bette Midler in ‘I’ll Eat You Last: A Chat with Sue Mengers’
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My review of Broadway’s “I’ll Eat You Last: A Chat with Sue Mengers,” the one-woman play starring Bette Midler, was published by indiewire’s Thompson on Hollywood.
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Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns
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In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it’s the big idea that turns a profit, although it’s not a dollar sign attached to the value, it’s onboarding Broadway to the idea of thinking…