We recently overhauled the marketing campaign for the Queen musical "We Will Rock You" with a Twitter takeover.
I recently filmed and edited a feature video for Center Theatre Group's production of The Last Confession at the Ahmanson Theatre.
I produced this video taking viewers from page to stage of this world premiere production.
I recently filmed and edited the opening night coverage of Barry Manilow and Bruce Sussman's "Harmony" at Center Theatre Group's Ahmanson Theatre.
I recently filmed an interview with David Hyde Pierce and playwright Christopher Durang.
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.
Since 2011, I have been managing the social media for Live From Lincoln Center, the performing arts program airing on PBS.
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.
Now thirtysomething, had I aged out of the reality TV demographic? No, I had just been ruined by the cultural arts.