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Category: Portfolio

Twitter Takes Over a Center Theatre Group Ad Campaign

by James SimsCenter Theatre Group, PortfolioPosted on August 2, 2014April 26, 2020No Comments
We recently overhauled the marketing campaign for the Queen musical "We Will Rock You" with a Twitter takeover.

Facts & Fiction: David Suchet in “The Last Confession”

by James SimsCenter Theatre Group, PortfolioPosted on June 19, 2014April 26, 2020No Comments
I recently filmed and edited a feature video for Center Theatre Group's production of The Last Confession at the Ahmanson Theatre.

Page to Stage: different words for the same thing

by James SimsCenter Theatre Group, PortfolioPosted on May 17, 2014April 26, 2020No Comments
I produced this video taking viewers from page to stage of this world premiere production.

Opening Night of “Harmony” at the Ahmanson Theatre

by James SimsCenter Theatre Group, PortfolioPosted on March 20, 2014April 26, 2020No Comments
I recently filmed and edited the opening night coverage of Barry Manilow and Bruce Sussman's "Harmony" at Center Theatre Group's Ahmanson Theatre.

Interview with David Hyde Pierce and Christopher Durang

by James SimsCenter Theatre Group, PortfolioPosted on March 11, 2014April 26, 2020No Comments
I recently filmed an interview with David Hyde Pierce and playwright Christopher Durang.

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

by James SimsBlog, Digital, Huffington Post, Portfolio, TelevisionPosted on March 13, 2013April 26, 2020No Comments
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

HuffPost: Social TV Needs an Upgrade: Your Move, Apple

by James SimsHuffington Post, PortfolioPosted on February 20, 2013April 26, 2020No Comments
It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.

Live Tweeting Lincoln Center’s Marvin Hamlisch Tribute

by James SimsLincoln Center, PortfolioPosted on January 1, 2013April 26, 2020No Comments
Since 2011, I have been managing the social media for Live From Lincoln Center, the performing arts program airing on PBS.

HuffPost: Finding Broadway’s Voice on Social Media

by James SimsHuffington Post, PortfolioPosted on December 9, 2012April 26, 2020No Comments
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

HuffPost: Smile Broadway! You’re on Instagram

by James SimsBlog, Broadway, Huffington Post, PortfolioPosted on October 1, 2012April 26, 2020No Comments
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.

The Wrap: PBS Vs. MTV: The Ultimate Reality TV Showdown

by James SimsPortfolio, The WrapPosted on September 28, 2012April 26, 2020No Comments
Now thirtysomething, had I aged out of the reality TV demographic? No, I had just been ruined by the cultural arts.

HuffPost: Fighting My Mother’s Cancer With Text Messages

by James SimsHuffington Post, PortfolioPosted on August 18, 2012April 26, 2020No Comments
My mother calls to tell me she has a fourth type of cancer. I'm pretty sure I would have given my regards to the world after the doctor told me there was even the slightest chance that I could have any type of cancer. My mother, always the fighter.

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