Huffington Post – James Sims

March 13, 2013April 26, 2020

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Blog, Digital, Huffington Post, Portfolio, Television By James Sims

Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

February 20, 2013April 26, 2020

HuffPost: Social TV Needs an Upgrade: Your Move, Apple

Huffington Post, Portfolio By James Sims

It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.

December 9, 2012April 26, 2020

HuffPost: Finding Broadway’s Voice on Social Media

Huffington Post, Portfolio By James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

October 1, 2012April 26, 2020

HuffPost: Smile Broadway! You’re on Instagram

Blog, Broadway, Huffington Post, Portfolio By James Sims

Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.

August 18, 2012April 26, 2020

HuffPost: Fighting My Mother’s Cancer With Text Messages

Huffington Post, Portfolio By James Sims

My mother calls to tell me she has a fourth type of cancer. I'm pretty sure I would have given my regards to the world after the doctor told me there was even the slightest chance that I could have any type of cancer. My mother, always the fighter.