Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.