Broadway
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A DIY Path to Bringing ‘Job’ to Broadway
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It’s refreshing to talk with Max Wolf Friedlich ’17 on the heels of a buzzy opening night for Job, his hit new play on Broadway. You won’t get any type of exaggerated excitement or the false pretense of platitudes, which may seem surprising when you realize you’re talking to a 29-year-old playwright who has already appeared…
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Holding Court at the Tony Awards
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As Charles Newell ’81 walked across the 75th Tony Awards stage at Radio City Music Hall to accept the Regional Theatre Award, he was keenly aware that this accolade signified much more than industry recognition of his Chicago-based theater company. It represented the fortitude of regional theaters across the country that were still reeling from…
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Through “Zoot Suit,” L.A. Theatre Engages a Community with Provocative Conversations
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As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations—a new program allowing audiences to explore the divisive and complex themes of productions at the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre.
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Audiences Shouldn’t Trust Wikipedia More Than a Theatre Company
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When actor Kevin Spacey took to the stage at last year’s Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform.
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Broadway Needs a Swift Kick in the App
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It’s time for arts-related mobile apps to get micro, right down to the seat you’re sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
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Adding Music to Movies by Way of the Stage: Sleepless in Seattle to Kinky Boots
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Having recently made my way back to Los Angeles after spending the past five years in New York City, it’s apparent that this Hollywood diet isn’t exclusive to Broadway.
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Review: Bette Midler in ‘I’ll Eat You Last: A Chat with Sue Mengers’
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My review of Broadway’s “I’ll Eat You Last: A Chat with Sue Mengers,” the one-woman play starring Bette Midler, was published by indiewire’s Thompson on Hollywood.
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Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns
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In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it’s the big idea that turns a profit, although it’s not a dollar sign attached to the value, it’s onboarding Broadway to the idea of thinking…
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HuffPost: Finding Broadway’s Voice on Social Media
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For Broadway, it isn’t so much about a specific voice — let’s call it the Marketing Mamet Effect — rather it’s a tone that drives social strategy.
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Following a Broadway Show’s Demise on Twitter
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As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.