As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations—a new program allowing audiences to explore the divisive and complex themes of productions at the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre.
When actor Kevin Spacey took to the stage at last year's Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform.
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
Having recently made my way back to Los Angeles after spending the past five years in New York City, it's apparent that this Hollywood diet isn't exclusive to Broadway.
My review of Broadway's "I'll Eat You Last: A Chat with Sue Mengers," the one-woman play starring Bette Midler, was published by indiewire's Thompson on Hollywood.
In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that turns a profit, although it's not a dollar sign attached to the value, it's onboarding Broadway to the idea of thinking big.
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.
Sofa Snark: Alicia Silverstone joins Henry Winkler and Cheyenne Jackson in Broadway's "The Performers," a play about the porn industry. It's a gang bang of a good time.
This is a commercial for the Broadway revival of “Annie”? Did I miss the shot of the title character, or perhaps the ragtag bunch of orphans doing a kick line?