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Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns
January 27, 2013April 26, 2020

Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns

Blog, Broadway By James Sims
In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that turns a profit, although it's not a dollar sign attached to the value, it's onboarding Broadway to the idea of thinking big.
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HuffPost: Finding Broadway’s Voice on Social Media
December 9, 2012April 26, 2020

HuffPost: Finding Broadway’s Voice on Social Media

Huffington Post, Portfolio By James Sims
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
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Broadway Marketing Ready to Play Foursquare
May 6, 2010April 26, 2020

Broadway Marketing Ready to Play Foursquare

Blog, Broadway, Digital By James Sims5 Comments on Broadway Marketing Ready to Play Foursquare
It's Friday night. 8 p.m. After scanning Facebook for last minute status updates from friends and scrolling through a nearly endless number of tweets, it's time to figure out what to do around New York City. My iPhone lights up with an alert message.
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