As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations—a new program allowing audiences to explore the divisive and complex themes of productions at the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre.
When actor Kevin Spacey took to the stage at last year's Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the platform.
Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
After more than a year of scheduling shoots, interviewing, and meticulous editing, I was able to produce 35 profiles, each featuring a different curator or assistant curator at AMNH. These videos were held back from public viewing until after the museum was able to launch its newest website design—a version of that new site launched late last month.
This year marked an interesting turn of events for my career, beginning with a transition from working as the senior new media specialist at the American Museum of Natural History to a new role at Lincoln Center for the Performing Arts, Inc. Two major non-profit institutions in New York City, each with a unique cultural impact.
Shortly after starting at Lincoln Center for the Performing Arts, I pitched an idea to create an mobile audio experience for the campus. My idea was to give visitors a chance to hear from artists as they stood in front of a particular venue, like Alan Gilbert discussing his role as the leader of the New York Philharmonic.