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Broadway Needs a Swift Kick in the App
September 8, 2013April 26, 2020

Broadway Needs a Swift Kick in the App

Blog, Broadway, Digital By James Sims1 Comment on Broadway Needs a Swift Kick in the App
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
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Broadway Marketing Ready to Play Foursquare
May 6, 2010April 26, 2020

Broadway Marketing Ready to Play Foursquare

Blog, Broadway, Digital By James Sims5 Comments on Broadway Marketing Ready to Play Foursquare
It's Friday night. 8 p.m. After scanning Facebook for last minute status updates from friends and scrolling through a nearly endless number of tweets, it's time to figure out what to do around New York City. My iPhone lights up with an alert message.
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