James Sims

Instagram

Warning: Community Engagement on Social Media Nears Extinction for Brands

Dec 20, 2013

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James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
Are Ballerinas Dog or Cat People? Instagram and the New York City Ballet

May 5, 2013

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James Sims

Some of New York City Ballet’s top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.
HuffPost: Smile Broadway! You’re on Instagram

Oct 1, 2012

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James Sims

Facebook is so over. At least, that’s what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.