Instagram – James Sims

December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

May 5, 2013April 26, 2020

Are Ballerinas Dog or Cat People? Instagram and the New York City Ballet

Blog, Culture By James Sims

Some of New York City Ballet’s top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.

October 1, 2012April 26, 2020

HuffPost: Smile Broadway! You’re on Instagram

Blog, Broadway, Huffington Post, Portfolio By James Sims

Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.