marketing
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Warning: Community Engagement on Social Media Nears Extinction for Brands
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Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
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The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond
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Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
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HuffPost: Finding Broadway’s Voice on Social Media
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For Broadway, it isn’t so much about a specific voice — let’s call it the Marketing Mamet Effect — rather it’s a tone that drives social strategy.