Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
I ran a live Twitter campaign for the PBS broadcast "Live From Lincoln Center," as part of my digital marketing duties at Lincoln Center for the Performing Arts. This is the first of many live tweet evenings for this newly created Twitter account.