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Tag: marketing

Warning: Community Engagement on Social Media Nears Extinction for Brands
December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims
Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
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The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond
March 13, 2013April 26, 2020

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Blog, Digital, Huffington Post, Portfolio, Television By James Sims
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
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HuffPost: Finding Broadway’s Voice on Social Media
December 9, 2012April 26, 2020

HuffPost: Finding Broadway’s Voice on Social Media

Huffington Post, Portfolio By James Sims
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
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Live Tweeting “Live from Lincoln Center”
October 22, 2011April 26, 2020

Live Tweeting “Live from Lincoln Center”

Lincoln Center, Portfolio By James SimsLeave a Comment on Live Tweeting “Live from Lincoln Center”
I ran a live Twitter campaign for the PBS broadcast "Live From Lincoln Center," as part of my digital marketing duties at Lincoln Center for the Performing Arts. This is the first of many live tweet evenings for this newly created Twitter account.
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