marketing – James Sims

December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

March 13, 2013April 26, 2020

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Blog, Digital, Huffington Post, Portfolio, Television By James Sims

Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

December 9, 2012April 26, 2020

HuffPost: Finding Broadway’s Voice on Social Media

Huffington Post, Portfolio By James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

October 22, 2011April 26, 2020

Live Tweeting “Live from Lincoln Center”

Lincoln Center, Portfolio By James SimsLeave a Comment

I ran a live Twitter campaign for the PBS broadcast "Live From Lincoln Center," as part of my digital marketing duties at Lincoln Center for the Performing Arts. This is the first of many live tweet evenings for this newly created Twitter account.