James Sims

Situation Interactive

HuffPost: Finding Broadway’s Voice on Social Media

Dec 9, 2012

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James Sims

For Broadway, it isn’t so much about a specific voice — let’s call it the Marketing Mamet Effect — rather it’s a tone that drives social strategy.
Broadway Marketing Ready to Play Foursquare

May 6, 2010

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by

James Sims

It’s Friday night. 8 p.m. After scanning Facebook for last minute status updates from friends and scrolling through a nearly endless number of tweets, it’s time to figure out what to do around New York City. My iPhone lights up with an alert message.