social media – James Sims

December 20, 2013April 26, 2020

Warning: Community Engagement on Social Media Nears Extinction for Brands

Blog, Broadway By James Sims

Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

May 5, 2013April 26, 2020

Are Ballerinas Dog or Cat People? Instagram and the New York City Ballet

Blog, Culture By James Sims

Some of New York City Ballet’s top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.

March 13, 2013April 26, 2020

The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Blog, Digital, Huffington Post, Portfolio, Television By James Sims

Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

February 20, 2013April 26, 2020

HuffPost: Social TV Needs an Upgrade: Your Move, Apple

Huffington Post, Portfolio By James Sims

It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.

December 9, 2012April 26, 2020

HuffPost: Finding Broadway’s Voice on Social Media

Huffington Post, Portfolio By James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

November 15, 2012April 26, 2020

Following a Broadway Show’s Demise on Twitter

Blog, Broadway By James Sims

As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.

November 4, 2012April 26, 2020

Separation of Twitter and Facebook in the Age of Obama

Blog, Opinion By James Sims

Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love than to risk damaging a lifelong relationship because I felt snarky that day. There's not enough Advil in Duane Reade to take on that battle.