Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
Some of New York City Ballet’s top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.
I'm happy to report that there are plenty of organizations taking to Twitter and Facebook in hopes of keeping arts in schools. Looking to join in on the conversation? I've assembled a list of resources you (or an arts organization) can easily use to leverage social media in favor of the arts.
For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.
As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.
Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love than to risk damaging a lifelong relationship because I felt snarky that day. There's not enough Advil in Duane Reade to take on that battle.
