It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.
It's time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode -- that's just social media 101. Audiences are ready to graduate to the advanced class.
Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love than to risk damaging a lifelong relationship because I felt snarky that day. There's not enough Advil in Duane Reade to take on that battle.
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially.
Whether Museum scientists are studying parasites, people, or planets in other solar systems, cutting-edge imaging technologies such as infrared photography, scanning electron microscopes, and CT scanners now make it possible to examine details that were previously unobservable.