James Sims

TEDxBroadway

  • HuffPost: Social TV Needs an Upgrade: Your Move, Apple

    HuffPost: Social TV Needs an Upgrade: Your Move, Apple

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    James Sims

    It’s time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode — that’s just social media 101. Audiences are ready to graduate to the advanced class.

  • Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns

    Dreaming up Broadway’s Next Big Idea: TedxBroadway Returns

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    James Sims

    In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it’s the big idea that turns a profit, although it’s not a dollar sign attached to the value, it’s onboarding Broadway to the idea of thinking…

  • TEDxBroadway: Just a Dream Away

    TEDxBroadway: Just a Dream Away

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    James Sims

    While there often tends to be a sense of skepticism when speaking of Broadway’s future, TEDxBroadway was more about thinking positive, and brainstorming for the sake of live theater. Bazadona rattled off a list of needs for the viability of Broadway: incredible original productions, full theaters with diverse audiences, a wider platform to share our…