James Sims

Digital

  • Broadway Needs a Swift Kick in the App

    Broadway Needs a Swift Kick in the App

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    James Sims

    It’s time for arts-related mobile apps to get micro, right down to the seat you’re sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushed the boundaries of ways users can extend their experience with entertainment content.

  • The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

    The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

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    James Sims

    Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.

  • The Jealous Strategist

    The Jealous Strategist

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    James Sims

    In order to highlight what I find interesting in the digital media space, I’ve created a new Tumblr page.

  • 10 Questions for Erica Moss

    10 Questions for Erica Moss

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    James Sims

    I recently took part in a Q&A for Erica Moss, a fellow journalist turned digital marketer that I “met” on Twitter. It was a mutual fascination with reality television that first got us chatting. Outside of her professional work, Erica runs a blog that includes a series of posts featuring various digital people.

  • Patti LuPone, Mandy Patinkin, Meet Steve Jobs

    Patti LuPone, Mandy Patinkin, Meet Steve Jobs

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    James Sims

    Then there is the current Broadway duo of Mandy Patinkin and Patti LuPone. Let’s just say, these Broadway stalwarts are making an effort to stay socially relevant.

  • The Future of Playbills Rests in the iPad

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    James Sims

    Should Playbill, or any Broadway publication, be able to move beyond the mantra of “If you build it they will come,” and focus its energy on creating an interactive, visually appealing, and interesting to manipulate iPad publication, future theatergoers will have something to look forward to while attending a show. Not everything Broadway-related has to…

  • Ask Me a Question, VYou.com Style

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    James Sims

    After hearing about the new online venture VYou.com from a co-worker, I decided to give it a try.

  • Watch the Sam Mendes iPhone 4 Commercial

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    James Sims

    Update per Engadget.com: We’re told this isn’t actually the Sam Mendes video calling ad, but rather an Apple promo video produced internally. We’ll just have to wait and see if Mendes can top these heartwrenching images of American beauty with his ad. Steve Jobs, the visionary behind Apple’s magic gadgets, descended on San Francisco today…

  • Broadway Marketing Ready to Play Foursquare

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    James Sims

    It’s Friday night. 8 p.m. After scanning Facebook for last minute status updates from friends and scrolling through a nearly endless number of tweets, it’s time to figure out what to do around New York City. My iPhone lights up with an alert message.

  • Changing My Twitter Handle, a Stressful Situation

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    James Sims

    But, since my time as a Columbia University graduate student is long over, I no longer see the need to brand myself as a “columbia” kind of guy. My tweets are 90% entertainment based since I work as an entertainment journalist, not a trait easily associated with Columbia’s journalism program.