James Sims

Twitter

  • Warning: Community Engagement on Social Media Nears Extinction for Brands

    Warning: Community Engagement on Social Media Nears Extinction for Brands

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    James Sims

    Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.

  • HuffPost: Social TV Needs an Upgrade: Your Move, Apple

    HuffPost: Social TV Needs an Upgrade: Your Move, Apple

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    James Sims

    It’s time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode — that’s just social media 101. Audiences are ready to graduate to the advanced class.

  • Following a Broadway Show’s Demise on Twitter

    Following a Broadway Show’s Demise on Twitter

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    James Sims

    As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timeline starting on opening night and ending with the news of closing hitting the internet.

  • Separation of Twitter and Facebook in the Age of Obama

    Separation of Twitter and Facebook in the Age of Obama

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    James Sims

    Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I’m all for embracing awkward moments, but not when that initial verbal brawl is seen, and judged, by my republican-minded in-laws. It is far easier agreeing to avoid heated political debates with people I love…

  • Ask Me a Question, VYou.com Style

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    James Sims

    After hearing about the new online venture VYou.com from a co-worker, I decided to give it a try.

  • Broadway Marketing Ready to Play Foursquare

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    James Sims

    It’s Friday night. 8 p.m. After scanning Facebook for last minute status updates from friends and scrolling through a nearly endless number of tweets, it’s time to figure out what to do around New York City. My iPhone lights up with an alert message.

  • Changing My Twitter Handle, a Stressful Situation

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    James Sims

    But, since my time as a Columbia University graduate student is long over, I no longer see the need to brand myself as a “columbia” kind of guy. My tweets are 90% entertainment based since I work as an entertainment journalist, not a trait easily associated with Columbia’s journalism program.

  • Recap of Academy Awards Live Tweets

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    James Sims

    The 82nd Annual Academy Awards are over and Hollywood is settling in for another year of blockbusters, indies and box office disasters. While the battle between ‘The Hurt Locker’ and ‘Avatar’ kept things interesting leading up to awards night, there was little drama on Sunday evening. ‘The Hurt Locker’ obliterated that sci-fi gargantuan that was…

  • Zachary Quinto TwitPic Heard Around the Web

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    James Sims

    Have I finally turned into a creature so vile that I typically can’t stand to look at? The dreaded and oh-so-annoying Hollywood enemy, the paparazzi. If you happen to spot a picture of ‘Heroes‘ and ‘Star Trek’ star Zachary Quinto watching U2’s concert in Los Angeles last week and thought, “who would snap such an…

  • 61st Primetime Emmy Awards Live Blogging

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    James Sims

    The 61st Primetime Emmy Awards are upon us just as the Fall season readies itself for consumption. More importantly, however, is the return of E!’s red carpet coverage and Ryan Seacrest, the master of cheese. Oh how I’ve missed our pre-Awards show relationship. You know, the one in which I laugh as Brad Pitt and…